Help Area

Below are some common FAQs. Please take a look.


Where Do You Operate?

Leadtree Global is an international operation. We primarily work in the UK, Australia, Canada, and the USA, but we are always looking for new opportunities in new territories! So if you feel you could benefit from working with Leadtree Global, please don’t hesitate to get in touch.

Are You Authorised?

Yes! We are fully authorised by the Financial Conduct Authority (FCA). Our firm reference number is 728649, and our data protection number is ZA029756. You can find out more information about what it means to be authorised on the FCA Register page.

Do I Need to Be Authorised?

To work with us as an affiliate or lender, yes you do. All of our affiliates and lenders need to be authorised by the Financial Conduct Authority and be registered with the Information Commissioner’s Office (ICO). For more information on authorisation please visit the FCA and ICO’s pages on getting authorised.

Having an ICO license is not just a number, it comes with responsibilities which must be taken seriously. There are certain obligations that you must adhere to in order to comply, including protecting personal information and providing access to official information. For more information please use the data protection self-assessment toolkit.

Anyone wishing to send electronic communications must also adhere to the Privacy and Electronic Communications Regulations. The ICO have provided a guide to help marketers apply the regulations by giving practical examples and answering frequently asked questions – you can find more details on their direct marketing guidance PDF.

However, we also work with Authorised Representatives, who act on our behalf and adhere to regulations based on our FCA authorisation. You can contact us for more information about what it means to be an Authorised Representative.


How Often Do We Need to Pay?

All of our lenders are invoiced monthly, though we offer a lot of flexibility when it comes to making payments. If you’d like to discuss this further, please get in touch.

How Do I Make Payments?

Leadtree Global accepts payments by bank transfer, as this is considered to be the one of the safest methods of payment. We will provide you with our bank details once an agreement has been made.

Where Does Your Traffic Come From?

Our traffic comes from a variety of sources including social media, comparison websites, SMS, email, SEO, PPC, lender declines and affiliates.

Do You Have a Compliance Procedure?

Yes. To be compliant, you not only need to follow regulatory guidelines, all of the affiliates that pass traffic through our system must also go through a compliance process before they can send traffic to our lenders.

The same goes for all the promotions, websites and creative that we and our affiliates use. We have a financial promotions procedure and if a creative, promotion or website does meet the criteria then we do not allow any traffic from that source.

Can I Put a Cap On the Number of Leads We Accept?

Yes, we give our lenders the ability to decide how much traffic they purchase through the Leadtree Global platform. We always aim to tailor our services to our customers’ needs.

Can Affiliates Run Our Campaigns?

If you have creative that you would like our affiliates to market for you, then we can definitely facilitate that! Affiliate marketing has been shown to be incredibly beneficial for both the lender and the affiliate – you should be able to increase your customer base by using affiliate services.

How Many Tiers Can I Set Up?

If you have different criteria for each tier, you can set up multiple tiers, in order to increase your chance of success. The sky’s the limit – simply let us know how many tiers you’re looking to use and the specifications of these, and we can help you get set up.


What’s the Difference Between an Affiliate and an Authorised Representative?

An affiliate is someone who promotes a product or service, and directs traffic to either one of our sites or your own website. Any leads they sell on will earn a commission from the lender.

An Authorised Representative, on the other hand, is similar to a broker. They also generate leads, but solely direct traffic to Leadtree Global’s sites, as they will be working using our FCA licence.

If you’re interested in becoming an Authorised Representative or an affiliate for Leadtree Global, we’d love to hear from you.

What Lead Products Are On Offer?

As an affiliate, there are a number of financial products you can market to your audience. These include short term loans, such as instalment loans and payday loans, as well as longer term secured loans.

How Can I Integrate With You?

When it comes to integrating with Leadtree Global, we have three different iFrame application form options that you can choose from. All you need to do is select the iFrame format from the dashboard and we will provide a pre-built iFrame code that you can embed into your website.

You can also integrate with us via our API. This will give you all the tools you need to integrate. It is very simple to integrate and we offer full support to get you going in the quickest possible time.

How Often Do I Get Paid?

Leadtree Global pays affiliates on a monthly basis, as this is how often our lenders get invoiced. We do offer flexibility when it comes to payments though – if you’d like to discuss this further, please get in touch.

How Much Will I Get Paid?

Leadtree Global offer a variety of payment options. We can pay a flat fee for each accepted lead, a flat fee for every funded loan, or we can pay 90% commission for every accepted lead. Our system has been designed so that you can choose a combination of all three fee options, or just one. It’s completely up to you! You can even experiment with which payment option works best for you.

What Marketing Channels Can I Use to Drive Traffic?

There are a number of ways you can drive traffic to your own website or to one of our websites. These include but are not limited to:

How Do I Track the Results of My Campaigns?

To make sure you’re keeping on track, our portal provides all of the statistics that you need to track your campaigns, from the number of clicks to the commission that you have earnt. You can log into your account.

What Methods Can I Use to Send Leads Into the System?

Before you start sending leads into the system, it’s incredibly important to consider the two different options available. There are two very distinct ways you can send leads into the system – Direct Post and Polling.

What is Direct Post – When you send a lead into the system with a Direct Post, you post into us and then you simply wait for Leadtree Global to give you a response. This is the most common form of sending leads into the system.

What is Polling – When you send a lead into the system which requires Polling, a little more work is involved. Once you have submitted the lead, you will need to perform a ‘GET‘ request on the API like this: You will need to do this every one to two seconds until you get an accepted, rejected, no buyers found or error response.

Are the Fields Case Sensitive?

Yes, they are. Both the field name and the format are case sensitive. For instance if the field name is ‘First name’ and ‘first name’ is inputted, there will be a validation error and the lead won’t be passed into the system.

How Will I Know How Much Commission I Have Made?

There is a commission field within the integration. If the lead is accepted by a CPA lender, the commission will be posted back. You can also check the commission you have made in the Leadtree Global portal: UK login and US login

What Should I Do If I Don’t Collect All the Fields?

If you do not collect a particular field please get in touch with your account manager. It is recommended that you collect as much information as possible from the customers because the more information there is, the higher chance you have of leads being accepted.

For example the work telephone number is a field that not every lender collects, but there are some prominent lenders that require this field. Not collecting it will mean you are missing out on crucial sales because certain lenders will not look at leads with no work telephone number.

Is There Anything I Need to Do Before Going Live?

Before you go live please ensure that you change the istestlead field to false or remove it completely, otherwise you’ll still be in test mode! If you have any questions about getting started, you can also contact us – we’re always happy to help.

What If Nobody Buys the Lead?

If a lead is not purchased by one of our direct lenders, we have solutions that pay on a cost per funded that we can send the traffic to. These include lenders who just pay on a cost per funded basis. The conversion rate for these solutions is lower but it does mean that you will have an opportunity to make some money for your leads.

How Can I Track the Performance of My Leads?

The Leadtree Global portal (UK login and US login) will give you all the reporting you need. It will show you the leads seen, accepted, the average cost per accepted lead and much more. Every lender will give reasons as to why leads are being declined, so that you can work to make changes in order to get your leads accepted.

If you go to the ledger tab of the portal and click the lender, you will see the rejection reasons. Sometimes lenders won’t provide detailed information on why they have declined a lead but your account manager will get more detailed information for you.

Why Are My Leads Getting Rejected?

There are many reasons lenders reject leads that you generate. The ledger within the Leadtree Global portal will give you a breakdown of the rejection reasons given by each lender. Aside from customers not meeting the credit profile for the lenders, lenders also have filters to reject leads before they see them. These can range from the loan amount the customer has asked for, to the length of time they have lived in their property and more.

Validation errors are also a common reason for leads being rejected. As discussed above, things such as not ensuring fields are correctly formatted or passing the incorrect name in a field are all potential problems that may occur.

What Does Redirect Mean?

When a lead is accepted by a lender we send the customer to the lender’s landing page. If the customer successfully lands on the lender’s landing page then the lead will have redirected.

On occasion the customer may lose internet connection or the page may have been loading for too long and so they decide to leave the application. If this happens and the customer does not land on the lender’s page, then the lead has not redirected.